How Digital Marketing is important for doctors and healthcare?

digital marketing healthcare research
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First of all, what does it mean by digital marketing ?

According to Wikipedia,

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

First of all we have to keep in mind that health care is not a typical business in which we totally focus on getting more and more customers to increase the bar of the profit and the revenue.

So, how can digital marketing help doctors and patients ?

A recent study found that 77% of patients perform online research prior to booking an appointment. Even more profound, another study by the Pew Internet & American Life project found that 93 million Americans (approximately 80% of Internet users) have searched for a health-related topic online.

It’s clear that as more and more users are connected digitally, consumers and patients are taking advantage of online resources both during initial research and ongoing care – thus, it is increasingly important that organizations take advantage of digital marketing to boost patient engagement and, ultimately, care outcomes.

Today’s patients are remarkably smart, demanding transparency and two-way communication from their healthcare providers

8 point Digital Marketing strategies for Healthcare in 2020

  1. Easy to navigate Website
  2. Optimized for search of services (SEO)
  3. Engage Patients via social media
  4. Produce more video that educate and inspire
  5. Engage with informational content via blogs
  6. Resourceful emails and sms
  7. Digital Advertisements
  8. Placebo Effect
  1. Easy to navigate website 

Easy to navigate website for patients, doctors and healthcare.

In today’s era having a website is like opening a digital branch of the clinic . Your website serves as the welcome mat to your organization. And it plays the most important role in a patient’s decision to choose your facility or go elsewhere so website experience should be as easy as possible.

Suppose, someone in your website looking for answers for themselves or a loved one and want to find what they’re looking quickly so that they can take action

If they find what they want insightful then chances are they come to contact with you and book their next appointment with you.

You can use your website as an online appointment portal such as your patients can easily make an appointment with you in a hassle free way.

A website can be useful for providing information and educational content in form of blogs and videos to your patients such as they can easily observe the health and treatment which is discussed later in detail in this article.

  1. Optimized for search (SEO)

Search Engine Optimization results

You can have the best looking and good experienced website with blog posts, videos and emails, but what good are they if they’re not being found?

According to a Think With Google Study,

  • 84% of patients use both online and offline sources for hospital research.
  • Search drives nearly 3x as many visitors to hospital sites compared to non-search visitors.
  • Patients primarily search on symptoms and condition terms towards the moment of conversion.
  • 44% of patients who research hospitals on a mobile device scheduled an appointment.

As a result of consumers’ extensive use of search engines to find facilities or inquire about their health, healthcare marketers must keep search engine optimization (SEO) front-of-mind when considering overall digital strategy.

Through the process of search engine optimization, we can help search engines recognize and rank their organic content such as videos , informational blogs, informative images to rank on google search engine result pages.

  1. Engage Patients via social media

Someone Profile On Social Media

If your healthcare organization isn’t on social media, you’re missing a huge opportunity to connect with your audience. Social media is an excellent promotional tool when used right.

A healthy social media presence also helps attract patients. A study found that 57 percent of consumers decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust healthcare organizations that engage online. Physicians can also use social media networks to collaborate, share knowledge, and work together – thus potentially improving care outcomes.

You can use social media as a handy tool to connect with your patients and talk directly with you for any queries

Digital Social Media Advertisements campaigns can also help to get more reach and engagements to grow faster on social media which is discussed later in detail in this article.

  1. Produce more video that educate and inspire

Two People are watching video on tablet.

As Audiences increasingly are leaning more toward visual content, Video marketing is taking over as the next major opportunity to engage consumers – especially in healthcare.

Furthermore, video is an ideal medium for providing information about complex health issues or diseases in a simple, easy-to-understand visual format. It can be used to spread important information about community health initiatives, explain post-surgical recovery procedures, and educate the public about general wellness.

If you come on the camera and discuss the treatments and procedure of the cure then it can make patients feel as though they’ve already met the physician and increase the comfort level by seeing your facial expression.

  1. Engage with informational content via blogs

Someone making blog on laptop.

Your blog can provide hand to hand information on your easy to navigate website.With 1 percent of all Google searches related to medical symptoms, and 3.5 billion Google searches, that’s 35 million online medical searches every day. Take advantage of all those searches with rich blog content that provides information on health conditions, answers to questions, quick tips and advice they can get without going to the doctor.

With blog posts the people can get the comments and reviews from other patients that can make your post more insightful and boost your blog’s readership number.

One carefully crafted blog post per week can also increase the traffic and the ranking of your website on google search result pages.

  1. Resourceful emails and sms

The doctor sending email to their client.

It’s true that patients go searching for information, but email and sms are a way to be a step ahead. What if the information was in their inbox before they had to even look for it? 

By sending out an email newsletter at least once a month, you’ll continue to educate patients by providing them with fresh content they can apply to their own health.

But how can you get the emails and contacts of all your patients ?

Here comes the magic of customer relationship managements 

With blog posts the people can get the comments and reviews from other patients that can make your post more insightful and boost your blog’s readership number.

One carefully crafted blog post per week can also increase the traffic and the ranking of your website on google search result pages.

  1. Digital Advertisements

Stethoscope for advertisement.

Digital advertising enhances the effectiveness of traditional media channels – adding online increases ROI of all paid media.

Digital advertisements in all social media can help patients to simplify the decision making process as it covers 360 on all social media.

In today’s era in which every 3rd person in the world has access to the internet, information spreading is much more simple than before. Also increase in OTT platforms such as (Youtubes, Netflix, Hotstar ) gives the powerful attention of the video to the viewers.

Also, Identifying an global health issue and providing the care and solutions with the carefully created ads gives the audience the idea about the diseases and chances are they can make an appointment with you.

  1. Placebo Effect

Placebo effect

Placebo effect is defined by Wikipedia as 

A placebo is a substance or treatment which is designed to have no therapeutic value. Common placebos include inert tablets, inert injections, sham surgery, and other procedures.

But how can placebo effects be affected in marketing ?

As we discussed, marketing is all about engaging the audience (in this case patient) all around with 360 degree in order to convince them in our services.

If a patient can see your treatment and cure results in all over the digital platforms such as Facebook, Instagram, Google, Twitter and much more then they can feel that this treatment and cure from this doctor can help me for sure and in result, they are convinced to make an appointment with you.

Also if that particular patient come to your clinic with showing the ads on his/her mobile then he/she is already half of mentally prepared for treatment resulted into better cure and results. 


Digital marketing is growing rapidly and more and more healthcare organizations are coming on this platform.

Digital marketing has helped the healthcare industry evolve. By using search engines as a tool, creating targeted outreach with great multi-media content, engaging patients on social media, and taking advantage of campaign data analytics, patient engagement and loyalty are rapidly improved.

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